Being a professional DJ requires a lot more than just skill on the decks, knowledge of music and a smooth mic presence. If you can’t sell your services you won’t be working.. Sales are always a challenge as each potential client has their own secret sauce when it comes to breaking through and getting them …
This past Friday Night, December 2 was a special moment for me. It was my first holiday party of the 2022 season. But even more so, it marked the first holiday party for my company since 2019. So, what was supposed to be a normal holiday party turned into a monumental moment of triumph for …
If you want to dive in to the very competitive wedding market you MUST advertise. Without effective promotion there is no way to have a consistent schedule in this market, which is the gold standard for most DJs. And when I say effective promotion I mean marketing that will get you in front of wedding …
Back in 1991 I was in Fort Lauderdale Florida on vacation with my parents and stumbled upon a store specifically for DJs. Appropriately named “The DJ Store” I was blown away by all of the toys and accessories for the craft I loved and had begun back in 1984. You have to understand that back …
Ok, the brand new battery powered speaker from EV is all the range this week at DJ Idea Sharing. DJs are losing their minds over the concept of REAL QUALITY sound without having to plug in to a wall outlet. Obviously, this is really hot for the outdoor ceremony market and should make our lives …
DJ Idea Sharing has been a big part of the facebook community for well over a decade. But the whole movement is so much more than facebook. If you want to read about the history of DJ Idea Sharing the story can be found right on the home page of our website. DJIdeaSharing.com. But rather …
It’s been 10 years since I updated my company website. Back when I did the update it was a total re-construction and re-build from the ground up. I found a new developer, sat down with a copywriter, had custom graphics designed and spent a boatload of money to get it up and running. It looked …
When I first started my career as a DJ I was obsessed with running my business in a professional manner. That included everything from business cards, logos, banners and even a custom made DJ console. I wanted to provide my customers a higher level of service. Because of the personal element of being in the …
As I have managed the DJ Idea Sharing Facebook group for over a decade I have been witness to several recycling topics. MAC vs PC, EV vs JBL, Facade or NO Facade and of course…….. Virtual DJ vs Serato. The arguments and debates rage on and yet it is a conversation only a DJ would …
I have always been a big believer in presentation. If you go to a fancy restaurant you expect the food to be presented in a extra special way. Good presentation is often associated with excellence, so why wouldn’t a professional DJ not want to create a superior first impression? For many years the DJ presentation …
The DJ Expo in Atlantic City has been around since 1990. It’s the first and longest running DJ convention and expo. I personally started attending in 1994 and have learned so much over the years! But, for all of the years where I attended there never was a year where I presented a seminar. Until …
We are excited to announce the hosts for the 2023 Mobile Entertainment Expo as Sean “Big Daddy” McKee and Mike Fernino. The host of the Photo Booth Expo will be Scott Faver and show producer is Mike Cordeiro. All 4 gentlemen are returning from a very successful effort during the 2022 event. The Photo Booth …
It has been a while but the DJ Idea Sharing Blog is back. My name is Mike Fernino and it will be a pleasure to offer the DJ community a insightful look at the topics that shape our industry. We will blog discuss everything from the latest equipment to the latest trends. The goal will …
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